SIMPLYBRAND

About simplyBrand

simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read. In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, our solution would be able to solve this problem at a larger scale and high effectiveness.

simplyBrand will create a solution to this problem by establishing a platform with a built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items, while the information of the counterfeiters will be published on the blockchain, which is immutable and public for everybody to read. In addition, two major functions will be released along the way which will result in more parties joining the platform to complete the goal of the platform evolving into a self-governed ecosystem. By combining these cutting-edge technologies with new mechanisms to govern the platform by itself, our solution is able to solve this problem effectively on a large scale.

Features

Brands will use the simplyBrand platform to request brand-protection services.

Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.

The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.

The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.

The simplyBrand’s motto : “Because every purchase matters”

Because all consumers know that every purchase matter, simplyBrand aims to help them on their quest for trust by putting an end to counterfeiting. simplyBrand understood the power of Blockchain and managed to combine it to AI and crowdsourcing in order to launch a new type of service helping consumers and companies to fight their worst nightmare.

AI Technology & Machine Learning

With simplyBrand’s established AI and machine learning technology, our platform will effectively acquire new data and verify counterfeit product information, resulting in a more efficient way to fight counterfeits online.

Blockchain Technology

Leveraging the immutable and distributed features of blockchain technology, simplyBrand will publish the blacklist on the blockchain and effectively reduce the actions of counterfeit retailers by increasing their cost of business and creating new barriers to their continued operations.

Why a Blockchain ?

As we know simplyBrand is fighting counterfeit by involving every actors of the market (customers, brands, manufacturers, and all interested people in general). The reasons why this needs to be made through a blockchain are multiple. But to my eyes, there are two that are really important :

1. The first is the security and the trust that blockchain grants to all the actors of the project (the customers who verify the products, the brands which participate in the process, the ever growing database that results of this operations). In order to verify and be sure to keep a footprint of every report on counterfeiting, the use of blocks is a must !
2. Secondly, connecting people is something important to create an accurate counterfeiting blacklist, but the problem comes to be: “How to use this list efficiently ? How can we transform reports/votes/lists into a threatening tool for counterfeiters ?” SimplyBrand had the smart idea to publish its blacklist on a blockchain. This will effectively reduce the abality of counterfeiters by increasing their cost and creating new obstacles to their business. Then, in a sense, the market itself will be their own nightmare.

3. simplyBrand Because Every Purchase Matters

   
   
   A study conducted by the International Chamber of Commerce and a study conducted by Frontier Economics raised a concern. It is estimated that the current global economic value of counterfeit and pirated goods has been estimated at nearly $ 1.8 billion, which is in 2015.
   
   In 2013, the Organization for Economic Co-operation and Development (OECD) also carried out a study. They estimate the value of counterfeit goods imported worldwide at about $ 461 billion. While a study commissioned by Price Waterhouse Coopers, PwC, in 2013, the dummy market generated about $ 1.9 billion in revenue.
   
   While the counterfeit drug market is estimated at $ 188 billion, while Electronics and Fashion is at $ 180 billion, it is certainly a global problem that needs to be addressed soon. With the number of counterfeit goods going on every year and the lack of adequate resources that can counteract these illegal activities, consumers are the most affected.
   
   
   
   
   
   
   
   
   
   
   SBA is a functional token designed specifically for use on the Simplybrand.io platform. In other words, it allows participants on the Simplybrand.io platform to receive and send off message alerts.
   
   
   
   
   

   Token Information:

   Symbol : SBA
   Token Type : ERC20
   Token Price : $0.05
   Softcap : $2 million
   Hardcap : $20 million
   

   Team Members:

   
   
   
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Solution

Brands will use the simplyBrand platform to request brand-protection services.

Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.

The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.

The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.

For More Information Click Link Bellow:

• Website: http://bit.ly/simplybrand
• Whitepaper: https://simplybrand.io/en/
• Telegram: http://bit.ly/sbtelegram
• Facebook: http://bit.ly/simplybrandfb
• Twitter: http://bit.ly/simplybrandtwitter
• author: fatik2020 https://bitcointalk.org/index.php?action=profile;u=2051372 0xa595e4E89F803718527C50dfB7D3397Db6910007