licerio

ABOUT LICERIO Project description

Licerio is a Blockchain-based platform designed for the Internet advertising where customers make reposts of advertising materials in social media and are rewarded with a discount for this product which is equal to the number of collected likes. As the Blockchain technology on the platform provides transactions with low fees, it will allow reducing advertiser’s costs and provide guaranteed customers. The platform is also able to cooperate with online shops and real business segments through widgets and mobile application for customers and advertisers. The platform utilizes LCR Tokens based on the Ethereum protocol and powered by ERC20. The coins are allocated the following manner: 70% - sale, 15% - team, 10% - bounty, 5% - partners.

LICERIO is a platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The system is based on Blockchain technology with its own cryptographic LCR Token.

The platform will give new opportunities for Internet-marketing. The platform can easily interact with online shops via widgets as well as with real business segments by using mobile applications for customers and advertisers.

Besides that, the platform is available for webmasters who want to monetize their web-sites` traffic, offering their customers service of our advertisers. Webmasters get rewards from the commission fee paid by advertisers for their customers.

The strong theory of advertising

All models display the assumption that the ad is capable of influencing the degree of knowledge change, behavior, trust of the target audience. According to Jones, the explanation of this theory is that advertising can affect a person to buy a product they have never had before. Advertising is also believed to increase the sales of a brand and increase the class level of a brand.

LICERIO platform benefits

Here is a short list of key features of LICERIO platform

Quick advertising campaign development

Reduction of labour and time costs

Ease of use and availability

Global coverage

Operating costs and commission charges reduction

Free marketing tools

Customers acquisition guarantee

Theory of advertising

The consumer pattern in brand purchases is determined by the habits and the opening of promotional messages. Awareness-Trial-Reinforcement framework (ATR) proposed by Ehrenberg. Awareness is needed before someone makes a decision, some people also sometimes choose to try the product first, this may be stimulated by advertising, word of mouth, or personal selling. Reinforcement takes place to maintain awareness and help consumers repeat their piker and behavior patterns, and reinforce the brand in the event of a buying activity.

Cognitive processing

The cognitive process determines how external information is transformed into meaning or thought patterns and how these meanings are combined to shape decisions.

• Product / messages thoughts

Set on the product or its communications. Attention focuses on thoughts relating to message content. There are two types of responses, namely counter-arguments and support-arguments. Counter arguments occur when the message recipient disagrees with the message content.

Source oriented thoughts

If the message source looks suspicious, it is unlikely that the message will be acceptable.

• Advertising execution thoughts

Someone thinks about the quality of an ad and the creativity, tone, and style of advertising, and the result of that judgment is a form of treatment for advertising.

Elaboration likelihood model

The elaboration likelihood model was developed by Petty and Cacioppp in 1983. This model was made to explain how cognitive, persuasion, and attitude change processes occur when different levels of engagement occur. This elaboration refers to the extent to which individuals need to develop and select important information to shape decisions. If an individual has a high level of motivation and is able to process information, then elaboration can be said high, and vice versa.

A cognitive-association model of advertising

Based on the level of elaboration, the buyers can be a problem solver. They can be viewed as active information processors in all product categories. Advertising is a suitable tool and is often an effective way of conveying information about a brand to a person, which will then reconcile his or her understanding of the brand and its associated elements. This information is an internal process and is used to update its brand knowledge.

Triggers, memory and brand associations

Advertising is considered a marketing tool that is used depending on the context in which the message is delivered, product brand, and individual interaction. Advertising messages are generally passed by one's observations. Therefore, a product must be different from other products, by using different and interesting advertising ways to be remembered by consumers.

Advertising characteristics

Ads are important to show new products or products that are different from other products in one category, interesting, and exciting, and personally significant.

Cadbury's flake

Advertising work is done by creating an exciting and fun moment, where the consumer will quote the interesting things and store them in his memory.

Benefits for advertisers

You will have no trouble in starting your advertising campaign - you just need to choose a social network to repost, customize user filtering and create ads. Users will resubmit your brand creatives on social networks and get discounts for items of goods or services that are equivalent to the number of collecting "likes" as a reward for it. When starting a brand the ad campaign determines the number of LCR tokens you want to spend for it; the system will estimate the number of "likes" and views it will get. When the total number of "likes" compiled by the user is the same as that requested by the brand, then the ad will not be sold further displayed.

As soon as the customer arrives to get a discount and finally gets it, his "likes" will end; the system imposes a commission in the range from 1% to 5% to provide customers to the brand and display ads again. If the user has not arrived for service for 20 calendar days from the time of completion of the ad campaign, the "likes" and discounts will expire.

Brands and Customers Interaction

Brand creates an advertising campaign and customers are reposting advertising materials in social networks. Brand has a broader coverage with its advertising materials and guaranteed customers and customers get discounts from the brand equivalent to the number of collected “likes”. In order to provide a discount for its customers, brand should specify the amount of provided services in “LICERIO Ad” mobile application and customer should scan QR-code from brand's device with the help of “LICERIO Client” mobile app. The size of a discount that the customer should get will be indicated by brand's mobile application (brand can adjust the size of a possible maximum discount in its profile). Customer's purchase and name are logged into advertiser's CRM and the number of “likes” that is equivalent to the size of customer's discount expires.

LICERIO ratings

icorating.com (Risk):NOT RATEDicobench.com:not ratedicobazaar.com:TBAtrackico.io:4.8 / 5foxico.com:6.0 / 10icomarks.com:not rated

Our Rating

3.8

Ratings update: 2018-05-08

LICERIO ICO Details [ Pre-Sale ]

Category:Marketing & Advertising, Platforms & EcosystemsCountry: RussiaICO date: 0000-00-00 / 2018-09-21Ends In: 129 daysWebsite:Go to WebsiteBounty program:LinkSocial networks: Twitter Telegram Facebook Medium Bitcointalk Github Reddit

Token Symbol: LCRToken Platform: EthereumSoft Cap: 1,000,000 USDHard Cap: 6,525,000 USDDownload Whitepaper:

ROADMAP

September 2017

Created the concept of LICERIO

February 2018

Launching the web platform for webmasters

June 2018

Release of the beta version of LICERIO

August 2018

Mobile apps for the client and brand

Q4 2018

Launching the platform in Russia and CIS countries

Q2 2019

Global launch

December 2017

Beginning of platform development

May 2018

PRESALE

July 2018

First round of Main Sale

September 2018

Second round of Main Sale

Q1 2019

Launching the platform in EuropE

We are actively searching for new specialists that are striving for creating new and exciting business solutions to involve them into our team. Now our team consists of 14 people and in the nearest future this number will be actively increasing.

George Markov

Founder & Senior Developer

Developer of such CPA networks as: LeadDealer, PowerAd, BAZZARO. Founder of several services for automatic SMM as well as a cheat service. Has been developing Ethereum-based Smart contracts since 2016.

Vitaliy Orehov

Co Founder

A businessman, the owner of Neva-taxi taxi depot with 120 cars of economy and comfort class. Neva-taxi company is the largest partner of Pulkovo airport in Saint-Petersburg.

Evgeniy Orehov

Commercial Director

A businessman, a co-owner of “Neva-taxi” taxi depot. Also owns a car service chain in Saint-Petersburg.

Roman Gerasimov

Head of Marketing

An entrepreneur, the founder of a marketing campaign for the promotion of PayForInstall mobile applications with incent traffic as well as TrustLead partner program. Has been working with such companies as IQOption, Gett, OBI, AXE.

Margarita Fomicheva

Token economy

Margarita is an experienced economist who manages the financial flows of the platform. as two higher educations in economics and accounting. Previously worked with attracting investments in start-ups.

Elina Kraselnikova

Powerful UI/UX Designer

A fine designer who loves his work and can translate any ideas into reality. All the works of Elina you can look at Behance.

Evgeniy Kondrashov

Front-end Developer

Eugene realizes the layout of LICERIO and creates it as you see it. In his portfolio there are projects of the Federal scale. Previously, he worked for RuSoft.

Alena Minina

BDM

An experienced business development manager. Has experience in business planning, risk management and strategy.

Elena Vorobyeva

Support Agent

Elena knows all about LICERIO, and will always be happy to answer your questions, share experiences and help in solving any problems.

Evgeniy Markov

Backend Developer

Eugene is developing the cloud infrastructure of our platform. Previously, he worked in the banking sector.

Anastasia Aksenova

Content Manager

Anastasia is involved in the management of all our social networks, writes articles about LICERIO and news from the world of Crypto-currency

for more information:

Website: https://licerio.org/

Whitpaper: https://licerio.org/docs/whitepaper.pdf

ANN thread: https://bitcointalk.org/index.php?topic=3335672

Twitter : https://twitter.com/LICERIO04353741

Telegram : https://t.me/licerio_en

author:
BTT username: rivaldo2020
BTT profile link: https://bitcointalk.org/index.php?action=profile;u=2051385