EiraCube

EIRACUBE

WHAT IS EIRACUBE

EiraCube is a European startup that is developing the world’s first robotic popup chain of stores – a fully IoT, blockchain-based business model requiring no human personnel in store. Placed in high-end shopping malls across the globe, it employs robots instead of sales assistants and it sells exclusive items from online merchants.

EiraCube is developing a breakthrough solution addressing these issues by putting blockchain-driven technologies at the core of the Retail 3.0 and the Internet of Things.

The key EiraCube advantage is that it was developed by retailers, for retailers. We know all the pain points of the industry and we designed our business model to properly address them.



EiraCube Triple Win Business Model

An experienced team of retail veterans and early adopters of robotics solutions de-signed the EiraCube business model in a way that will make life easier for online merchants, landlords, and for consumers. We had a clear picture of the industry pain points and a powerful toolbox of tech solutions to bring to the table to resolve them. Thus, our concept was from the very beginning crafted in a way to benefit the online merchants struggling from a lack of access to offline sales channels, the landlords tackling the footfall decrease, and the consumers getting bored at the shopping malls as they all provide the same experience that people have grown accustomed to.

As a result, EiraCube’s concept of a fully robotized pop-up store placed in the high-end shopping zone is poised to be widely adopted as it benefits all the parties in the process.

Benefits for the online merchants

The key EiraCube advantage is that it was developed by retailers, for retailers. We know all the pain points of the industry and we designed our business model to properly address them.

Firstly, EiraCube dramatically cuts the time needed to market new products. These days when everyone sticks to an agile framework and uses the developproduce-test-repeat cycle, it is crucial to put a product in front of customers and get their feedback as fast as possible. It usually takes 2-6 months and many hours of negotiations to get a shelf space in just one department store or mall, as the reps evaluate your marketing plan, challenge sales goals and by the time your product arrives on the shelf, the competing bigger brands al-ready have their version of it in their own retail chains. EiraCube is different. We do not waste your time on marketing exercises as our interests are in line with those of the merchants that we serve. Instead, we offer you a simple contract and perform a quick evaluation of the product with our AI-based algorithm. In just a week your product will arrive on our shelves and this will not cost you a fortune, as the flat rates are set in the USD 30-60 per day range. Also you can refer ICO beginners to know how to invest in ICOs.

Secondly, while regular retailers while provide you with no more than a whitelabel space, with white walls and a white shelf, there will be no chance that your brand will be remembered when customers interact with your device. That is why we designed the cubes to offer numerous ways to display the merchants’advertising content. The content is shown via interactive displays such as ads or consumer experience videos.

Benefits for landlords

The key benefit the Cube brings to landlords, property management companies, and real estate companies is the strong increase in visitor traffic they bring to shopping malls. Traffic growth is driven by the changing inventory of the cube. New items every week draw customers’ attention and motivate them to return repeatedly. The higher the traffic in the mall, the higher rents the landlords can charge their tenants, which will ultimately result in higher profits.

Benefits for the consumers

The interactive and engaging way EiraCube shows and sells products appeals to the consumer habits of millennials. It is 100% digital, it does not annoy shop visitors by persuading them to spend their money, and it is state of the art tech that they probably have never seen before.

Revenue Streams
The streams of revenue in the EiraCube business model were designed to diversify income and to align our interests to those of our clients and share success with them. The core source of revenue is the shelf space rental income. When an online merchant registers with us they just need to pick a location and pay us a fee for renting a shelf in the selected shop, launching a product showcase as easily as one pays for parking. We make money like a parking lot in the way that we rent the bigger whole-sale units of space in shopping centres and sell them to many online merchants taking our margin through the process. To put an item on a cube’s shelf, a client has to pay a fee set by an AI-based algorithm, which takes into account a number of client and product metrics. We believe that small producers should have the opportunity to show their products through EiraCube, so the algorithm is not based on the client’s ability to pay. Otherwise, the cubes would be fully occupied by the consumer goods giants and that is not what we support. Instead, we focus more on the product’s features that would help generate real hype around it and draw a lot of consumers’ attention.

Token Mechanics

Monetization of EiraCube ICO tokens works as follows.

Clients pay cash or with BRETT tokens for shelf space rental. The cash then accumulates on the one end of our smart contract.
Token holders willing to sell their BRETTs deposit them on the other end of the smart contract.
The smart contract exchanges cash for tokens on a monthly basis.
The number of tokens goes down as we “burn” 0.1% of BRETTs from every transaction in the tokens. We also entitle our token holders with 100% of the chain net income in BRETT through the token buyback program.
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Token sale at a glance
Total token supply 1.5 billion
Pre-ICO Hard Cap = US$1M
ICO Soft cap = US$3M
ICO Hard cap = US$25
Initial price: 1 Brett = 0.0000333 ETH, (USD 0.028 cents based on ETH $850)
Token type: ERC-20
Currencies accepted: ETH, BTC
Pre-sale dates: Feb 2018 – March 2018
Public sale: May 2018
Country restriction: everyone can participate
Token lock up for partners & advisors 2 months vesting
Token lock up for team & founders 2 years vesting with a 20% early withdrawal after 6 months subject to board approval
All unsold tokens will be burnt

Financial

Token info

TokenBRETT

PlatformEthereum

TypeERC20

PreICO price1 BRETT = 0.0000333 ETH

Price in ICO1 ETH = 30000 BRETT

BONUS

Pre-ICO 30-40%

ICO: Days 1-3 15-20%

ICO: Days 4-10 6-10%

ICO: Days 11-15 1-5%

ICO: Days 16-30 0%

Tokens for sale750,000,000

Investment info

AcceptingETH, BTC, Fiat

Distributed in ICO50%

Soft cap3,000,000 USD

Hard cap25,000,000 USD

Roadmap

2017

Concept and research MVP in-house 

2018

pre-ICO The First shop launched in London ICO US$30M Grand opening of three roboshops 

2019

30 stores alive EU and Asia 

2020

Over 300 stores operate globally

Team

KOSTA DUBININ

FOUNDER AND CEO

As his title suggests, Kosta Dubinin loves the challenges that come with launching new companies to success. For more than ten years, he has worked as an entrepreneur, building and leading teams into previously uncharted territory. He founded AK-Techno, a security system integrator, Global Satellites Technology, a satellite and internet connectivity venture, and founded and raised substantial capital for CountBox, a retail analytics developer.

ANDREY STRYUKOV

CO-FOUNDER AND CTO

Andrey Stryukov is a leading technology strategist and innovator with a reputation for building cutting edge technology solutions that drive exponential growth. He boasts more than 16 years of experience in software development for international companies where he has been a key contributor, advising senior leadership on business-critical technology. Andrey’s most recent work has been as co-founder and CTO of CountBOX, a multimillion dollar US-based retail automation company.

SADIA FARJANA

CMO AND COMMUNICATIONS

Sadia is an accomplished communicator and is highly skilled in customer service, telemarketing, social media marketing and the real estate business, developing and honing these skills over the last five years. She is a veteran freelancer on Odesk, working there during and following the completion of a degree in Business Administration with a concentration in marketing.

MD HASIBUL HOSSAIN

SOFTWARE DEVELOPER

Hasibul has several years of experience in, and outstanding knowledge of, IT. Over the last seven years, he has been working as a software developer, on web application development and as an e-commerce expert. His expertise led him to start IT-Magma, an agency company for software development, web solutions, e-commerce development and consultancy. He has collaborated with clients and colleagues from all over the world.

YAUHEN PYL

SENIOR BACKEND DEVELOPER

An experienced software engineer with eight years in developer positions, Yauhen also has experience as tech lead and internal manager. These experiences have left him with excellent knowledge of software development practices and methodologies, proven experience in .NET/web development and the ability to support legacy code. Previous employers/projects include Scand, Credit Suisse and CountBox.

GANESHDIP DUMBARE

SENIOR BLOCKCHAIN DEVELOPER

Ganeshdip is a blockchain enthusiast and an experienced software engineer. With a BE in Computer Engineering, he has over three years of professional experience in software development at international technology companies such as Amdocs, Cerillion Technologies and Tasko.

MATVEY LEVANT

LEGAL ADVISER

A skilled legal professional with advanced knowledge of many areas of law, Matvey serves as Managing Partner at Levant and Partners, a firm specialising in International M&A, corporate matters, IP, land law and tax law. Matvey is also currently President at the International Legal Foundation where he volunteers his time providing pro-bono legal support for important causes and non-profit organisations.

IGOR KARAVAEV

BUSINESS DEVELOPMENT ADVISER

Former Executive Director at the Skolkovo Foundation, the leading Russian business incubator of start-ups, Igor has also acted as director of strategy and business development for the largest international corporations. He has networked at London Business School, the Wharton School, Stanford Graduate Business School and Harvard Business School among others.

JASON HUNG

ITO AND BLOCKCHAIN ADVISOR

Jason is a serial entrepreneur and inventor in mobile business, blockchain ecosystems, digital marketing, AI and ERP related business. He is the co-founder of Treascovery, Chidopi and TimeBox, and is on the advisory board of Giza, BitRewards, BlockLancer, ICONIC, AIDA, EZPOS and Suchapp. He has a 20-year track record in managing RD, IT, sales and consulting services with nine technology-related patents in use in more than 2000 apps. He has been the PeopleSoft and JDE solution head in Greater China and is also a blockchain expert at ICObench and International Blockchain Consulting Announcement Group.

DMITRY MACHIKHIN

CEO MIDEX IT AND ADVISER AT GMT LEGAL

After working for some time in consulting at Clifford Chance in Paris and Luxembourg, Dmitry became a partner of a law firm in Moscow. Since 2013, he has been a professional consultant for several startups around the world while launching several of his own projects. Since 2014 he has advised on over 30 blockchain projects and he is the author of numerous articles in different media. In 2017, he was appointed as CEO of Midex IT, a crypto-exchange based financial platform company.

PAVEL SUKHORUKOV

POST-ITO TRANSITION ADVISOR

Pavel Sukhorukov is Founder and Chairman at Investment Financial IT Incubator (INFINITI), a blockchain venture building company that finances and manages the development of early-stage blockchain technology companies. An early believer in the impact of blockchain technologies, Pavel delivers keynote speeches around the world, advises corporate and financial institutions, and helps blockchain entrepreneurs to fund and grow their ventures.

NIKOLAY ZVEZDIN

INVESTMENT ADVISO

Nikolay is CIO at Envinary and Enlight Visionary, CFO at Digital Education Technology, Quard Alliance and Gao Zhi Yuan, an ICO activist, an investor and an independent expert at ICObench, with experience in private capital investments, audit and business consulting. He has participated in several LBOs of companies from various sectors worth around $22 billion, in such countries as: China, the USA, Hong Kong, Japan, Singapore, Britain and Russia.

for more information:

https://eiracube.io/en
https://web.telegram.org/#/im?p=@EiraCubeInfo
https://twitter.com/EiraCube
https://www.eiracube.io/en

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